PRIVACY POLICY
careLOFT Website Privacy Policy
Effective Date: March (10), 2013

Welcome to the careLOFT web site (the "Site"). careLOFT, Inc. ("careLOFT", "we", "us" and/or "our"). This Site is operated by careLOFT. It has been created to provide information about our company and to provide registered users with access to our online services for patient record management (such services, together with the Site are referred to as the "Services") to our Service visitors ("you", "your"). This Privacy Policy sets forth careLOFT's policy with respect to Personal Information and other data, such as aggregated de-identified information and statistical data that is gather from you when you use the Site and/or is created by use based upon your use of the Services. As used herein, "Personal Information" means personally identifiable information that is collected from users of our Services but expressly excludes "Protected Health Information" (as such term is defined in the Health Insurance Portability and Accountability Act ("HIPAA") that is subject to HIPAA.

Information We Collect:
When you interact with us through the Services, we may collect Personal Information and other information from you, as further described below:

Personal Information:

Personal Information That You Provide When You Register For and Use the Services:
We collect Personal Information from you when you voluntarily provide such information, such as when you register for access to the Services, use the Services, contact us with inquiries, respond to one of our surveys. When you register for access to the Services, you will be required to provide your contact information, including your name, email address, telephone number and other similar information. In order to have access to certain Services and/or to purchase certain items, you will be required to provide credit card detail or other acceptable payment information.

Personal Information That You Store in the Services:
Our Services include the provision of access to and use of our comprehensive patient management system. Registered users will have the ability to upload documents and input information regarding patients into this patient management system (such information, the "Patient Information"). Patient Information excludes Protected Health Information. Such Protected Health Information will be subject to careLOFT's Business Associate Agreement and not this Privacy Policy. As a registered user of the Services, you will be permitted to designate additional users who will be permitted to access a particular patient's records that you establish in careLOFT's patient management system. Our service allows registered users to send our secure links from the system to share documents and reports to authorized third parties. Such third parties will be required to enter the patient's date of birth and CAPTCHA in order to information via the shared link. As the registered user, you acknowledge and agree that you are solely responsible for determining who has access to the information you store in careLOFT's patient management system.

Other Data and Information:

Non-Identifiable Data:
When you interact with careLOFT through the Services, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. careLOFT may store such information itself or such information may be included in databases owned and maintained by careLOFT affiliates, agents or service providers. The Services may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, and the domain names of our visitors' Internet service providers. It is important to note that no Personal Information s available or used in this process.

Cookies:
In operating the Services, we may use a technology called "cookies." A cookie is a piece of information that the computer that hosts our Services gives to your browser when you access the Services. Our cookies help provide additional functionality to the Services and help us analyze Services usage more accurately. For instance, our Services may set a cookie on your browser that allows you to access the Services without needing to remember and then enter a password more than once during a visit to the Services. In all cases in which we use cookies, we will not collect Personal Information except with your permission. On most web browsers, you will find a "help" section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Services' features.

Aggregated Data:
In an ongoing effort to better understand and serve the users of the Services, careLOFT often conducts research on its customer demographics, interests and behavior based on the PERSONAL INFORMATION and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and careLOFT may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. careLOFT may also disclose aggregated user statistics in order to describe our services to current and prospective business partners and to other third parties for other lawful purposes.

Our Use of Your Information
careLOFT uses the Personal Information that you provide in a manner that is consistent with this Privacy Policy. If you provide Personal Information for a certain reason, we may use such Personal Information in connection with the reason for which it was provided. For instance, if you provide Personal Information in order to obtain access to the Services, we will use your Personal Information to process your registration for the Services and monitor your use of the Services. careLOFT and its subsidiaries and affiliates (the "careLOFT Related Companies") may also use your Personal Information and other personally non-identifiable information collected through the Services to help us improve the content and functionality of the Services, to better understand our users and to improve our Services. careLOFT and its affiliates may use this information to contact you in the future to tell you about services we believe will be of interest to you. If we do so, each communication we send you will contain instructions permitting you to "opt-out" of receiving future communications. In addition, if at any time you wish not to receive any future communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below. If careLOFT intends on using any Personal Information in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the Personal Information is collected.

Our Disclosure of Your Personal Information and Other Information:
careLOFT is not in the business of selling your Personal Information. We consider your Personal Information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Information with certain third parties without further notice to you, as set forth below:

Business Transfers:
As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Information may be part of the transferred assets.

Related Companies:
We may also share your Personal Information with our Related Companies for purposes consistent with this Privacy Policy.

Agents, Consultants and Related Third Parties:
careLOFT sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we employ another company to perform a function of this nature, we only provide them with that they need to perform their specific function and we obtain appropriate confidentiality commitments from them.

Legal Requirements:
careLOFT may disclose your Personal Information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of careLOFT (iii) act in urgent circumstances to protect the personal health and safety of users of the Services or the public, or (iv) protect against legal liability.

Your Rights:
Registered users will have the right to modify certain registration data and other Personal Information provided to careLOFT. If you have questions about accessing and/or modifying any Personal Information, please Contact Us.

Exclusions:
This Privacy Policy does not apply to any Personal Information collected by careLOFT other than Personal Information collected through the Services. This Privacy Policy shall not apply to any unsolicited information you provide to careLOFT through the Services or through any other means.

Children:
careLOFT does not knowingly collect Personal Information from children under the age of 13. If you are under the age of 13, please do not submit any Personal Information through the Services. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Information on the Services without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to careLOFT through the Services, please contact us, and we will endeavor to delete that information from our databases.

Links to Other Web Sites:
This Privacy Policy applies only to the Services. The Services may contain links to other web sites not operated or controlled by careLOFT (the "Third Party Sites"). The policies and procedures we described here do not apply to the Third Party Sites. The links from the Services do not imply that careLOFT endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.

Security:
careLOFT takes reasonable steps to protect the Personal Information provided via the Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from the Services may not be secure. Therefore, you should take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Information to careLOFT via the Internet.

Other Terms and Conditions:
Your access to and use of the Services is subject to the Terms of Use.

Changes to CARELOFT's Privacy Policy:
The Services and our business may change from time to time. As a result, at times it may be necessary for careLOFT to make changes to this Privacy Policy. careLOFT reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any Personal Information. This Privacy Policy was last updated on the date indicated above. Your continued use of the Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Access to Information; Contacting CARELOFT:
To keep your Personal Information accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct Personal Information in our possession that you have previously submitted via the Services. Please also feel free to contact us if you have any questions about careLOFT's Privacy Policy or the information practices of the Services.

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

You may contact us at: privacy@careloft.com